Erin.bakes's Instagram Audience Analytics and Demographics


United States

Cake maker, baker, and 3x author 📚🍰🦄 Check out my latest 👉 Procrastibaking: 100 Recipes for Getting Nothing Done in the Most Delicious Way Possible 😋
United States

Business Category

Creators & Celebrities

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78.5% of erin.bakes's followers are female and 21.5% are male. Average engagement rate on the posts is around 0.90%. The average number of likes per post is 603 and the average number of comments is 16.

Erin.bakes loves posting about Food, Recipes.

Check erin.bakes's audience demography. This analytics report shows erin.bakes's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


78.5 %
21.5 %


  • Restaurants, Food & Grocery 82.34 %
  • Art & Design 66.43 %
  • Entertainment 57.31 %
  • Children & Family 54.34 %
  • Fitness & Yoga 51.88 %
  • Clothes, Shoes, Handbags & Accessories 41.13 %
  • Healthy Lifestyle 40.68 %
  • Travel & Tourism 39.02 %
  • Home & Garden 37.23 %
  • Beauty & Fashion 36.49 %
  • Business & Careers 34.10 %
  • Pets 33.84 %


364 5

Since today’s #worldcatday (What, you don’t celebrate?), I thought I’d throw it back to this cutie from #erinbakescake. Black cocoa power is *the best* way to make any cake or cookie both dark and delicious. 😸

523 14

Next up on my creepy crawl through Halloweens past...this isn’t a Halloween cake. I just love it. So, yeah. 🤷‍♀️😂 But change the color of the buttercream and it totally could be! 🐛🐌🕸🦂🐝👻

999 19

Why can’t we carry tension in our abs? You could bounce a quarter off my shoulders right now. 😂 Sharing some of my all-time fav flashback spooky creations this week. I’ve seen a few skeleton mermaid cakes and pink ghost cakes float through my tags. Will you be baking this spooky season? 👻☠️

279 15

Hello, Instagram. I’m Erin. Long time no see! I had high hopes of returning to this world about a month ago, but #homeschooling took a wee longer to adjust to than I had thought it would. I’m still not adjusted. 😂 With everyone home now, I don’t have the time or energy (mental or physical) to make elaborate things, spread out all over the kitchen, style, and shoot them. This tank is running on fumes. What I have mustered up the energy for is forcing myself to make a hot lunch at least a few times a week. Today I had fun with it for the first time in whiiiile. Long while. This year has been a beast, eh? So, without further ado, here’s today’s #homehotlunch ! Corn dog coffins ⚰️I filled the wells of a @wiltoncakes coffin pan with the cornbread recipe from #Procrastibaking (minus the cheddar and peppers - although that would have been amazing) and plopped a hot dog in the batter before baking. For the crime scene splatter I squirt a puddle of ketchup onto the plate and then whacked it with the back of a spoon. I learned the second time I did this to first set the plate in the sink to prevent your kitchen from also looking like a crime scene. I filled the tops with some shredded cheese, pickles, and onion, but wouldn’t chili have been amazing?? Oh well, next time. If you don’t have the Wilton pan, you could do something similar with a mini loaf pan. 🔪🌭 Hope you’re all hanging in there! 👻

495 7

The ebook version of #procrastibaking is on sale today for only ✨4 . 9 9✨Wuuuuuut?!? Yes, it’s true. Link in stories. Also, how have you all been? I haven’t really been poking around the gram as of late. You know, raising kids, pandemic-ing, standing up for racial justice, wearing a mask, taking naps, etc. Hope you’re all hanging in there and trying to enjoy the ride. 🙃 #ErinBakes

443 5

After learning more about Juneteenth, I was inspired to make this cake with my kids as an opportunity to talk about the meaning behind the day. Beyond making a tasty treat, we also emailed our state’s Senators to encourage them to vote yes on making Juneteenth a national holiday! Maybe you do that, too? 😏 ⁣ You can use the googles to find a wonderful @cnn article by Harmeet Kaur that walks through the meaning of the flag, but I’ve excerpted some tidbits below. ⁣⁣ ⁣ The Juneteenth flag was created by Ben Haith, founder of the National Juneteenth Celebration Foundation, with the help of illustrator Lisa Jeanne Graf. ⁣⁣ ⁣ The official flag also includes the date June 19, 1865 down the right side to commemorate the day Union Army Maj. Gen. Gordon Granger rode into Galveston, Texas and informed enslaved Africans Americans they had been emancipated. ⁣⁣ ⁣ The star represents Texas, but also the freedom of African Americans in all 50 states. ⁣⁣ ⁣ The burst represents a nova. The birth of a new star, a new beginning for African Americans. ⁣⁣ The curved line represents a horizon and new opportunities ahead. ⁣⁣ ⁣ The flag shares the colors of the American flag as a reminder that enslaved Black people and their descendants were all Americans and to remind of the commitment we as a people make moving forward to ensure the promise of liberty and justice for all. ⁣⁣ ⁣ The real flag is not actually coated in sprinkles. This one is a cake decorated with the help of a 5 year old. ❤️🤍💙

1,191 45

I spy my 4th of July cake in @betterhomesandgardens ! 🎉✨ 5 years ago, when I whipped up this little design, I had no idea it would become such a holiday staple. It’s always fun to see them start parading out online this time of year! ❤️🤍💙 #erinbakes

1,325 20

Breonna Taylor was an award-winning EMT who worked at two hospitals throughout the pandemic. She would have been 27 today. Last month officers broke down her door and gunned her down in her apartment, because they were in the *wrong house*. To date, no one has been held accountable. Please join me today with the baking community as we celebrate her life with birthday cakes and ask you to sign the petition demanding justice for Breonna. Link in profile. 💛 #sayhername #birthdayforbreonna #bakeforbreonna

453 1

Black lives matter. 🖤 Listen, research, donate, vote.

506 7

#blacklivesmatter Black safety matters. Black children matter. Black women matter. Black men matter. Black success matters. Black joy matters. White complacency matters. White silence matters. I understand that I will never understand, but I stand for Black lives in whatever small way I can. With love, to everyone. 🖤

630 231

✨GIVEAWAY✨You’ve been treating me to SO many wonderful pics of the sweets you’re making from #Procrastibaking , that I decided it’s time to treat one of you! 😘 Comment below with your favorite food emojis for a chance to win a signed copy of Procrastibaking along with *the cutest* bookmark you’ve ever seen from @tinyhandsjewelry ! I am completely obsessed! She makes the most adorable things. 🤗 I’ll be picking a winner Tuesday (5/26) at 10am EST. (US entrants only, but lots of ❤️ to my international friends.) #erinbakes Good luck! 🥨🍰🧁🍦🍬🍫🍩


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